A new scam is making the rounds online this Labor Day, targeting unsuspecting users with the promise of free Jollibee gifts and cash rewards.
The post, often disguised as an “exclusive Labor Day promotion,” claims to be from Jollibee but is, in fact, a phishing scam designed to steal personal information.
What Is the Jollibee Labor Day Gift Scam?
Scammers are circulating links across Facebook, Messenger, WhatsApp, and TikTok, encouraging users to click on a website promising Labor Day rewards like free meals, cash vouchers, or gift baskets. Victims are asked to:
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Enter personal information (name, phone number, email)
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Complete “surveys” or “tasks”
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Share the promotion link with 5 to 10 friends to claim the reward
These are classic phishing tactics. Once your data is submitted, scammers can use it for identity theft, spam, fraud, or unauthorized financial charges.
Jollibee Confirms It’s a Scam
Jollibee has officially denied any involvement in the promotion. On their verified Facebook page, they posted the following warning:
“Please be informed and help spread the word to protect against potential scams that attempt to solicit your personal information with promises of cash prizes. Official Jollibee promotions are only shared through our social media pages and the Jollibee Delivery App.”
Official Jollibee Channels:
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Facebook: facebook.com/JollibeePhilippines
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Twitter: twitter.com/Jollibee
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Instagram: instagram.com/jollibee
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Website: http://www.jollibee.com.ph
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Delivery Site: http://www.jollibeedelivery.com
Suspicious promos can be reported directly to feedback@jfc.com.ph.
How to Spot Fake Giveaways
Here are 6 red flags that usually indicate a scam giveaway:
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Too Good to Be True: Promises of free iPhones, cash, or full meals for “just clicking” are unrealistic.
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Unverified Websites: If the link isn’t from Jollibee’s official domain, it’s fake. Check URLs carefully.
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Sense of Urgency: Countdown timers, “limited slots,” or “only 3 minutes left to claim!” are tricks to rush you.
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Requests for Personal Info: Legit brands never ask for your ID, phone number, address, or bank details for free promos.
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Suspicious Social Sharing: Promos that force you to “share with 10 people” before claiming a reward are built to spread scams.
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Poor Grammar & Typos: Real brands have proper copywriters. Fake promos often contain errors, awkward phrasing, or inconsistent branding.
How to Avoid Phishing Scams
Phishing is a method used to trick you into revealing sensitive information. Here’s how to protect yourself:
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Never click suspicious links sent via text, email, or messaging apps.
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Check the URL before submitting any information. Look for “https” and recognizable domain names.
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Use strong, unique passwords for every account and enable 2-factor authentication where possible.
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Avoid giving away personal data (birthdate, contact number, address) in unverified forms or websites.
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Don’t download attachments or apps from unknown sources claiming to offer freebies.
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Report the scam to local cybercrime units or the brand’s official support.
Protect Your Friends and Family
Scammers often rely on virality—using your friends list to spread the scam faster. If you see someone sharing a fake promo:
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Let them know it’s a scam
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Send them Jollibee’s official post for confirmation
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Encourage them to delete the post and run a quick virus scan if they clicked the link.
The Bottom Line
The Jollibee Labor Day Gift promotion is 100% fake. It’s part of a larger trend of brand impersonation scams targeting Filipinos on special holidays when people are more likely to be online and looking for discounts.
No matter how tempting a promo looks, always verify it through official sources. A few seconds of fact-checking can save you from financial loss, identity theft, or even malware attacks.
Remember:
If it didn’t come from Jollibee’s official channels, it’s not real.
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